Our internet purchasing experience was based on photos, user evaluations, and, on rare occasions, videos. It was clear that films and images were no longer adequate.
Customers want more control over their purchases, while manufacturers want to save money on unsold inventory. A product configurator allows your consumers to engage with your goods online. They may tailor the product to their requirements.
Let’s look at how it works and why having a 3D product configurator on your ecommerce website is vital. What are the advantages?
What Exactly Is A 3D Configurator?
If you’re in the ecommerce sector and have yet to investigate 3D configurators, you’re passing on a major potential. This incredible new technology connects buyers and sellers and has already altered the e-commerce business. What exactly is a configurator?
A 3D product configurator enables consumers and clients to tailor a product to their needs. 3D product configurators vary from previous customization tools, allowing clients to make real-time adjustments.
Customers may use online configurators to choose their settings, colors, textures, and other features. Customers may make modifications before manufacturing begins, saving time and money. We’ll go over this in further depth in the following section.
Online purchasing has become the standard. Traditional techniques of product presentation (pictures, films, etc.) are needed to satisfy the expanding number of online customers. E-commerce is limited since you cannot see or feel things in person.
An online configurator may be an excellent tool for bridging gap between buyers and sellers, giving everyone the greatest, and most efficient, and cost-effective option. What exactly does an online product configurator do?
What Is The Function Of A Product Configurator?
It is tough to purchase online since you must wait for your thing to arrive before seeing how it appears. Many buyers are dissatisfied with the goods and return them if it is different from what is pictured.
The product configurator is an excellent e-commerce tool. It overcomes all of these issues and provides an infinite number of possibilities. It enables you to try apparel on various models and may also be used to choose furniture materials and textures. Using the 3D configurator, you can generate bespoke colors and foils for your vehicle. These visualizations allow you to see the product from every possible perspective.
What Role Will A 3D Product Configurator Play In E-Commerce?
In this post, we addressed how e-commerce is fast expanding and how buyers are increasingly frustrated with the need for more product information. It is tough to return things that do not match the image. Companies are frequently required to dispose of returned goods, which can be damaging to their ROI.
Big Commerce’s product configurator can address these concerns and provide value to your online business. Many big e-commerce organizations have implemented this technology, which has resulted in significant rise in conversions.
If you don’t want to fall behind the competition, consider investing in an online 3D product configurator. It will not only boost your return on investment, but it will also aid in client retention, loyalty, and brand awareness.
These are only a handful of the numerous advantages of 3D product configurators. Let’s have a look at few of the other advantages.
What Are The Advantages Of Using 3D Product Configurators In E-Commerce?
Some of the most typical advantages of product configurators have already been addressed. There are several more advantages to using 3D configuration technologies. We’ll go over them in depth below. Here are few of the reasons why you should start utilizing product configurators on your e-commerce site:
It Shortens The Sales Cycle
The sales cycle is when your consumer first learn about your product and when they become paying customers. The sales funnel has numerous phases since clients only sometimes buy everything they view.
Customers that use 3D product configurators may learn more about your products and services by experimenting with numerous possibilities. You don’t need to send emails or create instructional videos to convert cold leads into hot prospects.
Customers will be more inclined to purchase your goods if you tell them about them. With product configurators, users can learn everything they need to know about the product in less than 10 minutes.
It Lowers Stock Costs
Unutilized stock is the largest money-waster in e-commerce. Because buyers will desire a variety of alternatives, it is critical to stock up on various items. You’re spending money on inventory and storage while having yet to determine what goods will be popular or how long it will take to empty stock.
These issues may be greatly alleviated if your business offers a 3D configurator. When a consumer customizes a product, production begins once the customer is finished developing it. Instead of attempting to guess what customers will buy, you can now wait for them to make a purchasing choice before manufacturing the items.